Airasia assignment free essay sample

Air Asia Berhad is the low-cost airline service provider in Malaysia. Air Asia is operating scheduled international flights and domestic. Besides, Air Asia is the largest low-fare, no-frills airline in the Asia region. Air Asia was the first airline in Asia region to implement fully ticketless travel. The main base of Air Asia is Low Cost Carrier Terminal (LCCT) at Kuala Lumpur. Therefore, its affiliate airlines Thai Air Asia have hubs at Suvarnabhumi Airport, Thailand and Soekarno-Hatta International Airport, Indonesia, respectively. Airline industry in the current market become more competitive compared to last decade. This is because of the existing new competitors no matter in local or international airline service. With this competition among the airline service providers, each of the company needs to be very concern towards consumers’ needs and wants. This is important for the companies to create a great and effective brand image or identity no matter from internal and external sources. We will write a custom essay sample on Airasia assignment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Therefore, all the competitors are willing to do so because the brand image has the direct impact to generate consumer satisfaction value. If a company failed to provide the positive brand image, it may directly or indirectly affect the consumers’ decision making on choosing the airline service. Consumers may shift to the other competitors which offered better experience. Nowadays, Airline services are becoming more competitive comparing last decade ago. Now, the most familiar airline service providers include Malaysia Airline, Air Asia, Jetstar and so on. Those airline services are most probably providing the air transport services for passengers. Scope 3. 1 Scope Statement The purpose of collecting the information is to show the services provided by Air Asia in Malaysia. The areas will be evaluated are the response of the respondents in the customers’ satisfaction, customers services, security services, and facilities by Air Asia in Malaysia. 3. 1. 1 Customers’ Satisfaction In this area, it investigates the level of customer satisfaction among the customers who fly with Air Asia, a budget airline in Malaysia. The factors which investigated involved price offered, pre-flight services, customer relationship management, cabin environment and in-flight services. The independent variable is customer satisfaction. A quantitative approach’ findings show that there is no relationship between the price offered by Air Asia in Malaysia and the satisfaction level of the customers. The factors such as the pre-flight services, customer relationship management, small environment and in-flight services on Air Asia have shown positive significant relationship with customer satisfaction. It looks like that Air Asia customers are no longer view the price as an issue as they are already enjoying currently when they are travelling. The management of Air Asia Berhad should focus their resources towards delivering customer satisfaction. Customers satisfaction is very important to marketers of products and services because a satisfied customer engages in favorable behavior intention such as repeating purchase. 3. 1. 2 Customers Services Air Asia offers Air Asia Cargo, Air Asia Go, Air Asia Megastore, Air Asia RedTix, Air Asia Travel Protection, SkyRider Kids Club, and Travel 3Sixty. The airlines industry sale office located in different location which include Brunei, Cambodia, China, India, Indonesia, Macau, Malaysia, Nepal, Philippines, Saudi Arabia etc. It actually operates in over 400 locations worldwide covering 25 countries including Myanmar, Brunei, Bangladesh, Indonesia, Philippines, Thailand, Singapore, Malaysia, Vietnam, South Korea, Cambodia, Sri Lanka, Laos, India, Taiwan (the Republic of China), Australia, New Zealand, and the U. K. Moreover, it has service such as online booking service and baggage allowance. Air Asia Online Booking For individual booking, it is now easier and fast at their main website which is http://www. airasia. com/my/ while for group bookings, if you and your friends are traveling to a particular destination, the Asia’s no-frill transporter offers group bookings. To qualify, your group must be more than 9. We can also charter a flight from Malaysia to other countries. The popular Asian air company is also providing chartered flight services to serve business travelers through their Airbus 320 aircraft. Proper Air Asia Online is observed to reserve seats for domestic and international charters. Baggage Allowance When flying, checked baggage can be pre-booked online at cheaper rates or can be done at airport check-in counters at regular fees. Bags must be checked in at least 45 minutes before departure for all flights and at least 1 hour before departure for X flights. Checked-in luggage is 15 kg and proper baggage fee is levied for every kilogram excess weight. There will be free baggage fee for baby buggies, manual wheelchairs, walking frames and mobility equipments. For unchecked baggage, a passenger can carry a carry bag of less than 7 kilogram with 56 cm x 36 cm x 23 cm dimensions. 3. 1. 3 Facilities In Kuching, regional low-cost carrier Air Asia Bhd (AirAsia) is improving its service offerings with the inclusion of its new ‘Web and Self Check-In’ facilities, which are currently located at the low-cost carrier terminal (LCCT) in Sepang as well as at selected regional airports. The new service purposely is to provide guests with a faster and easier way of checking-in. For added comfort and convenience, guests could also utilize its web-based check-in service. By adopting a cost effective service and comfortable traveling experience for its guests, this service will also avoid airport congestions, long queues and reduce waiting time at no extra cost. For check-in from Air Asia’s kiosks, guests should check-in below six hours prior and one hour before the scheduled departure time. The check-in kiosks are located in airports at Sepang LCCT, Johor Bahru, Kota Kinabalu and Kuching, as well as at airports of Jakarta, Bali, Bangkok, Phuket, Chiang Mai and Hat Yai. 3. 1. 4 Development of Air Asia On 18 November 1996, Air Asia started operated while it is established in 1994. Originally, it was founded by a government-owned conglomerate, DRB-Hicom. On 2 December 2001, a former Time Warner executive Tony Fernandes company Tune Air Sdn Bhd bought the heavily-indebted airline. or the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes turned the company around, producing a profit in 2002 and launching new routes from its hub in Kuala Lumpur, undercutting former monopoly operator Malaysia Airlines with promotional fares as low as MYR 1 (US$0. 27). In 2003, AirAsia opened a second hub at Senai International Airport in Johor Bahru near Singapore and launched its first international flight to Bangkok. Air Asia has since started a Thai subsidiary, followed by added Singapore itself to the destination list, and started flights to Indonesia. Flights to Macau began in June 2004, and flights to mainland China (Xiamen) and the Philippines (Manila) in April 2005. Flights to Vietnam and Cambodia followed later in 2005 and to Brunei and Myanmar in 2006, the latter by Thai Air Asia. Air Asia took over Malaysia Airliness Rural Air Service routes in Sabah and Sarawak, operating under the FlyAsianXpress brand in August 2006,. The routes were subsequently returned to MASwings a year later, citing commercial reasons. Fernandes unveiled a five-year plan to further enhance Air Asias presence in Asia at the end of 2006. Under the plan, Air Asia projected strengthening and increasing its route network by connecting all of its the existing destinations throughout the region and expanding further into Southern China (Kunming, Xiamen, Shenzhen) and India, Vietnam and Indonesia. Through its sister companies, Thai Air Asia and Indonesia Air Asia, the plan called for a focus on developing its hub in Bangkok and Jakarta. Air Asia increased passenger volume to 13. 9 million in its 2007 fiscal year with increased frequency and the addition of new routes. The company announced 106 new routes to be added to its then-current list of 60 on 27 September 2008. The number of old routes discontinued has not been publicly disclosed. After that, at August 2011, Air Asia agreed to form an alliance with Malaysia Airlines by means of a share swap. ] The alliance was struck down by the Malaysian government, in effect voiding the agreement of both airlines. By early 2013, Air Asia saw a steep increase in its profitability. The year-over-year comparison had shown a 168% increase in profits versus the same period in 2012. For the part ending 31 December 2012, the airlines net profit stood at 350. 65 million ringgit which is equal to US$114. 08 million. In spite of a 1% rise in the average fuel price, the airline recorded profits of 1. 88 billion ringgit for its full 2012 fiscal year. In February 2013, Air Asia submitted an application to the Indian Foreign Investment Promotion Board, through its investment arm, Air Asia Investment Limited, to seek approval for commencing its operations in India. Air Asia asked to take a 49% stake in the Indian sister airline, which was the maximum allowed by the Indian government at that time. At first, Air Asia committed to invest up to US$50 million in the new airline. 3. 2 Criteria used for selection areas Customers’ Satisfaction Air Asia Sdn Bhd has the services and some factors such as the pre-flight services, customer relationship management, small environment and in-flight services on Air Asia . The customers are now focusing their attention on the quality of pre-flight services, customer relationship management, small environment and in-flight services offered by Air Asia, which seems to be affecting their customer satisfaction levels. Customers Services Air Asia in Malaysia has good customer’s services such as booking online and baggage allowance. It has brought a lot of convenient to people who wants to travel. Facilities As we know, Air Asia had launched new check-in kiosk facilities. Using the web check-in service is very easy, by which guest only need to connect to the internet and print the travel itinerary to allow check-in 48 hours prior and up to four hours before the scheduled departure time. With the boarding pass, they can proceed straight to the document-check counter for stamping and then on to the boarding gate. For baggage check-in, guests can drop them at the self check-in counter at least an hour before boarding time. Development of Air Asia The development of Air Asia in Malaysia is quite fast from 18 November 1996 until now. According to our research, Air Asia’s operations would begin in Chennai, expanding its network throughout South India, where Air Asia already operates flights from Malaysia and Thailand.

Case Study Analysis Essay Example

Case Study Analysis Essay Example Case Study Analysis Essay Case Study Analysis Essay There was question as to whether these two organizations would have the ability to mind beneficial success with the acquisition and ensuing strategy. II. Summary of the Facts In September 1995 the world?was largest global management consulting firm, A. T. Carney was acquired by Electronic Data Systems (DES), an information technology firm. The merging of the two organizations raised a lot of questions and issues. ?C How will both strategic consulting and information solutions be provided to clients ? Is It beneficial to sell the services between the two firms ?C Will the two firms share their current clientele Will the two firms work together to acquire new clientele Will a completely ewe compensation program be introduced a?C What Is the strategy to prevent overlapping or overstepping of specific products/ services or projects Once the president of A. T. Carney (Canada) has addressed the issues in his upcoming meeting, the issue of sales management can be addressed. It is necessary to for sales management decisions to be a direct result of the marketing strategy. Ill. Analysis A. T. Carney is a global management consulting firm using strategic insight. The firm uses customization In order to ensure that they are assisting their clients to achieve sustainable results while working with them In collaboration. A. T. Carney has a long reputable history of trust which Is why some of the world?was leading organizations, covering many different Industries use their consulting services (AT Carney, 2012). DES is a leader in the management of information technology: designing, installing and operating data processing systems for clients within the automobile, communications, government, financial and other industries. DES is an innovator in facilities management and actually was the founder of long term, fixed rising contracts within the industry (Electronic data systems, n. D. ). In deciding how to provide the services that each of the firms has to offer to existing and potential customers; the purchase of A. T. Carney by DES and subsequent merge with Management Consulting Services (MASC.) was considered a favorable match. Case Study Analysis 1. The section on the principles of screening and testing deals with the issue of ethics in the testing and identification of disease as this may have a social and economic effect on the process itself. Screening programs introduced without the reflection upon its opportunity cost can result in false results from these tests (Chadwick, 2001). Testing is defined as correct when it follows principles of impartiality, consistency and validity. Ethics should also be applied in screening as screening can help identify patients at risk for disease and illness at a stage where prompt intervention could increase chances of survival for a patient. 2. By far, the most fundamental aspect of a test is that it is precise. This is achieved by first determining the most specific and responsive test in relation to the malady being sought. There needs to be a balance between these two criteria. A highly specific test can only state that a person has a high probability of having the disease, which leads to the possibility of a false negative while a highly specific test will only detect one who has symptoms for that particular disease and this could lead to a false positive. Both outcomes are highly unfavorable, as false negative results would then cause delays in patients’ diagnosis while false positive results could end up creating diagnosis where there is none (Chadwick, 2001). After a test is conducted there needs to be an precise interpretation of the results, and since this is done in connection with other issues specific to the patient such as their medical history, the goal is to interpret the results with as small a margin for error as possible. Further, given the method of testing for a given disease, some risk is bound to attach with some procedures and thus the goal is to first start with the safest and noninvasive procedures before moving on to radical alternatives. The patient’s safety and comfort must be weighed against the necessity of the test. The case study deals with the ethical issues that come with insensitive tests that may lead to false positive results. False positive results create diagnosis, and this is shown when the test shows positive results for marijuana in one who has taken ibuprofen. Tina comes across test results she believes should show the opposite and ends up faking results, this negates the point to the test as the testing should be done impartially meaning that the tester should not favor the test no matter what the outcome (Chadwick, 2001). Tina was obligated to go with the test results she had without bending to emotion based on her personal relationship with the tested party. Tina also should push her boyfriend for a more accurate test as she is aware of the unreliable nature of the testing method. Thus, when in doubt, she should recommend further testing of a more specific nature to cases that would require further examination. As to whether Tina is justified in working for a company that lets people lose their jobs for no sufficient reason, the blame should be accorded to the testing methods and not to the tester. It is well clear that a more specific test would also be more expensive than a standard the standard one conducted by Tina and it would be impractical in terms of cost to subject everyone to this mode of testing. Reference Top of Form

Harmful Effects of Flu Vaccine Essay Example | Topics and Well Written Essays - 1250 words

Harmful Effects of Flu Vaccine - Essay Example Scientists strive hard to develop new vaccines to effectively combat disease. This is a protracted process; and it takes several months to prepare a vaccine. Moreover, distribution of the vaccine is a time consuming task, and it takes months to distribute vaccine in the entire country. That is why vaccine manufacturers have to commence operations, well in advance of each flu season (Tesar, 2009). Viruses cause influenza and other respiratory ailments. The spread of seasonal diseases varies every year and season, and in every environment. The incidence of influenza in the age group up to 19 years was estimated to vary between 0 to 46%. The average incidence of influenza, in the same age group for a period of five years, was 4.6%. In children, the rate of incidence was 9.5%. It is not possible to generalize the outcomes of isolated studies and studies on small groups, regarding the effectiveness of vaccines. In addition, such studies are difficult to interpret (Jefferson, 2006). A tenth of those inoculated with such vaccine, experience side effects, like soreness at the site of the vaccination; and this is to a marked extent among children who are vaccinated for the first time. In addition, flu viruses change all the time and this leads to diversified virus strains. Consequently, flu vaccines have to keep on including these new strains (Tesar, 2009). The process of manufacturing flu vaccine usually starts in the month of February, when medical experts at the World Health Organization (WHO) recommend the composition of the vaccine to be manufactured, in order to meet the flu season of winter, in the Northern Hemisphere. In respect of the Southern Hemisphere, the vaccine production starts in the month of September. Vaccines consist of antigens from three virus strains; specifically two from type A and one from type B (Tesar, 2009). The effect of the flu vaccine varies from person to person, and these vaccines are effective amongst healthy youth. There is a